After perfecting their product, the second thing most small business owners start thinking about is how to package and present their items. Adding an inexpensive personal touch by way of a gift tag or card to a gift box or package is a wonderful way to further connect with your customers and keep people coming back for more.  

This is why effective, high-quality packaging is a must for small business owners looking to take their presentation to the next level. And, not to worry, I have included a bonus mini section on how writers and bloggers can utilize Aura Print’s gift tags into the New Year as well!

Enter Aura Print.

Aura Print is dedicated to feeling like your local printer by providing printing solutions to many businesses around the globe. They have stores based in Europe and the United States and have been in business since 2007. Having printed for many reputable brands, including Pizza Hut, Toyota, Waitrose, & Mecca, Aura Print delivers high-quality product tags, flyers, business cards, and more printed on a wide range of papers, including recycled.

In a nutshell, Aura Print delivers personalized products that help you deliver beautifully packaged items to your customers again and again. While Aura Print offers business cards, flyers, and invitations, I am fond of their gift tags.

Aura Print’s Gift Tags are Customizable & Versatile

Aura Print’s gift tags are handy little identifiers easily affixed to your items and gifts by way of ribbon, twine, or string. Depending on what you sell, the tag could include an item name, your logo, and an ingredients list, or it could highlight your website, shop, and social media handles. If you sell at local brick-and-mortar stores, the tag could also include a selling price.

The tags are easy to order, as Aura Print offers premade designs, as well as a custom option where you can upload the visuals you would like printed on each card. You can select everything from the type of paper to the orientation and size.

Why Small Business Owners Should Maximize Aura Print Gift Tags During the Holidays

I believe gift tags are more important than ever during the holidays. People affix them to gift bags and wrapped presents much more during December than during any other time of year. With the holidays upon us, people are in full swing purchasing gifts for their closest friends and family members. Yes, many gifts end up being bought through chain retailers, but many of us turn to our favorite small businesses to purchase meaningful, handcrafted items that will be used.

I love to buy gifts from small business owners directly through their websites or by buying through places like Etsy. There is usually a spot during checkout where I can mark an item as a gift. When I mark an item as a gift to be sent directly to its recipient, I expect the item to be beautifully wrapped and ready to set under the tree. The best packaging often includes a gift tag.

A gift tag adds a personal element and helps deliver the holiday charm that makes this time of year so special. Seeing your name on a package evokes a feeling of excitement and delight.

Bonus: Can Individuals Use Gift Tags?

Maybe you have more friends than I could keep track of or are attending a holiday family reunion. If you are hosting a holiday party or arrive at a celebration with a pile of gifts to give out to the people you care about, you need a way to tell what is what. Gift tags elegantly solve the problem so, if you are giving out a lot of gifts this year, it might be worth it to invest in gift tags that are consistent in design.

For Writers & Bloggers

How Self-Published Writers & Bloggers can Utilize Aura Print to Better Market their Books

By now, you might be wondering how on earth is Aura Print relevant to me as a blogger or writer? Well, if you are a self-published author or blogger who sells physical products such as books or guides, using tags is an affordable way to level up your packaging.

The self-published authors I have met in-person and online always attested to, during our conversations, that being a self-published author usually means being one’s own marketer, packager, shipper, and producer. It is a lot of responsibility, but it also means you are fully in charge of how your books look, from font to cover to packaging.

One way you could use Aura Print gift tags to their full potential is if you send out copies of your books to bloggers who are eager to review your work. You might include an Aura Print ‘thank you’ card or tag that expresses your gratitude. It is an affordable way to add an element that might help readers remember you.

Do you use gift tags as an author or blogger? Would you consider doing so in the future? Tell me below!